A Visit to Nintendo NY, the official Nintendo store in Times Square

The Nintendo store in New York City is the United States retail headquarters for Nintendo. The store traces its origins to its 2001 opening in 10 Rockefeller Plaza in the Rockefeller Center in the Times Square area of Manhattan New York City as the Pokémon Center. In January 2005, the store closed to remodel and reopened as the Nintendo World. The store underwent renovations in both 2010 and 2016. After the 2016 renovation, it shortened its name to Nintendo NY. The only other official Nintendo store than the NYC location in the world is in Tokyo, and also an employee only store at its US company headquarters in Redmond Washington. So, if you’re ever in New York City, this is a really great opportunity to check it out.

The store offers a great experience to get unique merchandise, try out games on a massive screen and check out some historic displays. Check out our video from our visit below:

What are the hours for Nintendo NY?

Monday – Friday 11AM – 8PM
Saturday – 10AM – 8PM
Sunday – 11AM – 7PM

Where is Nintendo NY located?

10 Rockefeller Plaza, New York, NY 10020


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