‘Marlboro Miles’ and the odd marketing of tobacco and outdoor living

In 1993, cigarette maker Marlboro rolled out the Marlboro Adventure Team which was essentially a tobacco tinged lifestyle brand that promoted campy outdoor activities via branded merchandise that could be obtained from a catalog with "Marlboro Miles". A trip down the rabbit hole reveals some pretty weird content like the video below. https://www.youtube.com/watch?v=1HWaI77IUlk Marlboro Adventure … Continue reading ‘Marlboro Miles’ and the odd marketing of tobacco and outdoor living