‘Marlboro Miles’ and the odd marketing of tobacco and outdoor living

In 1993, cigarette maker Marlboro rolled out the Marlboro Adventure Team which was essentially a tobacco tinged lifestyle brand that promoted campy outdoor activities via branded merchandise that could be obtained from a catalog with "Marlboro Miles". A trip down the rabbit hole reveals some pretty weird content like the video below. https://www.youtube.com/watch?v=1HWaI77IUlk Marlboro Adventure … Continue reading ‘Marlboro Miles’ and the odd marketing of tobacco and outdoor living

Does Forever 21’s bankruptcy signify the fall of fast fashion?

I remember walking into an H&M for the first time in roughly 2005. As someone born and raised in a rural area in the northeast, I had not encountered clothing that was both “cool” and affordable until this very moment. Like many others in this era, I was mesmerized by the concept of hip clothes … Continue reading Does Forever 21’s bankruptcy signify the fall of fast fashion?