What are ‘Marlboro Miles’?: A look back at the odd marketing of tobacco and outdoor living

In 1993, cigarette maker Marlboro rolled out the Marlboro Adventure Team which was essentially a tobacco tinged lifestyle brand that promoted campy outdoor activities via branded merchandise that could be obtained from a catalog with "Marlboro Miles". A trip down the rabbit hole reveals some pretty weird content like the video below. https://www.youtube.com/watch?v=1HWaI77IUlk Marlboro Adventure … Continue reading What are ‘Marlboro Miles’?: A look back at the odd marketing of tobacco and outdoor living →

Does Forever 21’s bankruptcy signify the fall of fast fashion?

I remember walking into an H&M for the first time in roughly 2005. As someone born and raised in a rural area in the northeast, I had not encountered clothing that was both “cool” and affordable until this very moment. Like many others in this era, I was mesmerized by the concept of hip clothes … Continue reading Does Forever 21’s bankruptcy signify the fall of fast fashion? →

Why are people still buying blank cassettes?

To be an effective online reseller, one must stay on top of trends of items that sell successfully. Knowing what to spot in a clearance section or thrift store is pivotal. In my over a decade of reselling, trends have shifted but what I have noticed recently is the success of nostalgia electronics. So any … Continue reading Why are people still buying blank cassettes? →